This important milestone fuels our mission to reinvent, modernize, and simplify the way consumers craft high-quality legal agreements online – and we are beginning with the very first agreement a couple makes together: the prenuptial agreement.
First helps consumers obtain a prenuptial agreement online, reviewed by independent, experienced family law attorneys. We currently work with customers in the state of California and plan to use funds raised to accelerate our expansion, boost product growth, and enhance our existing platform to meet the growing needs of our customers.
Interest in and adoption of prenuptial agreements has exploded over the last several years, particularly among Millennials, digital natives, and women:
A study by the American Academy of Matrimonial Lawyers (AAML) has reported a 62% increase in the number of clients requesting prenuptial agreements. More than half of the attorneys surveyed in the AAML study cited Millennials as the driver of those requests. Approximately 45% of attorneys surveyed in another AAML study found an increase in the number of women providing spousal support for their partners, which has led to an increase in the number of women initiating prenups. In 2023, more than 40% of Gen Z and Millennial couples reported signing a prenup. Despite this well-documented and rapid increase in prenuptial agreement adoption over the last several years, the traditional process to obtain personal legal agreements has remained cumbersome, offline, and often inaccessible for many consumers, costing tens of thousands of dollars or taking months of valuable time. First exists to change that, taking a historically taboo legal agreement – the prenup – and making it simpler than ever to obtain this foundational element of any couple's toolkit for financial success.
We built the First platform because we believe in supporting and celebrating modern couples through easy-to-access prenuptial agreements. If the ultimate partnership is one built on certainty and commitment, First believes it is also built on the power of protection, both for oneself and for each other. — Libby Leffler, CEO The confidence and support from Expa, combined with backing from Springbank, Sarah Kunst at Cleo Capital, angels including Joanne Bradford (fmr. President of Honey, fmr. COO & CMO at SoFi) and Phil Fung (Founder & CEO Kit.com (acq. by Ro)), and industry experts like Monica Mazzei (Chair of Buchalter's Family Law group) and Elizabeth R. Carter (Professor of Law at Louisiana State University) serves as validation of our ambition to transform the way more people gain access to solid legal agreements.
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